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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-5 TageMultiple workshops over several weeks1-5 Tage45-75 min
Participantsdifferent
Nutzertraffic2-8Nutzertraffic2-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteHooked loop, Trigger map, Reward design, Ethics checkClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
ValidationExperimentsDemandGrowth
GrowthBehaviorRetention
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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