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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumMediumHigh
Timedifferent
1-5 Tage120 min initial, dann laufend1-5 Tage1-4 Wochen
Participantsdifferent
Nutzertraffic3-6Nutzertraffic1-6
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteHEART-GSM Table, DashboardClick Data, Interest Signal, Learning DecisionExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationExperimentsDemandGrowth
MetricsUX researchMeasurementSatisfaction
ValidationExperimentsDemandDiscovery
ExperimentsGrowthAnalyticsValidation
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