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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
LowMediumLow
Timedifferent
1-5 Tage90-180 min30-60 min
Participantsdifferent
Nutzertraffic3-62-6
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteGQM Table, Metric ProfilesCounter Metric List, Guardrail Definitions
Tagsno overlap
ValidationExperimentsDemandGrowth
MetricsMeasurementEngineeringAlignment
MetricsMeasurementStrategyExperiments
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric