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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-5 TageWochen bis Monate je Goal1-3 h1-5 Tage
Participantsdifferent
Nutzertraffic3-101-5Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteGoals, Idea bank, Step-project list, Tasks, Learning reportsFunnel report, Drop-off analysis, Optimization hypothesesClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
RoadmapOutcomesPlanningExperiments
AnalyticsConversionGrowth
ValidationExperimentsDemandDiscovery
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