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| Criterion |  Product Discovery Smoke Test |  Product Strategy GIST Planning |  Decision Making Assumption Surfacing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Low | High |
Timedifferent | 1-5 Tage | Wochen bis Monate je Goal | 45-90 min | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 3-10 | 2-8 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Goals, Idea bank, Step-project list, Tasks, Learning reports | Assumption List, Critical Assumptions, Learning Plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationExperimentsDemandGrowth | RoadmapOutcomesPlanningExperiments | AssumptionsRiskDecisionDiscovery | ExperimentsGrowthAnalyticsValidation |