View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Smoke Test |  Growth Funnel Analysis |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 20-35 min | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 1-5 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Funnel report, Drop-off analysis, Optimization hypotheses | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValidationExperimentsDemandGrowth | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |