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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-5 Tage1-3 h1-2 Wochen pro Iteration45-60 min
Participantsdifferent
Nutzertraffic1-52-62-8
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteFunnel report, Drop-off analysis, Optimization hypothesesPrioritized Assumption List, Test Plan, Results ReportAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationExperimentsDemandGrowth
AnalyticsConversionGrowth
ExperimentsValidationDiscoveryAssumptions
AssumptionsRiskExperimentsValidation
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