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| Criterion |  Product Discovery Smoke Test |  Business Strategy 5-Minuten VC-Check |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Low | Low | High |
Timedifferent | 1-5 Tage | 5-15 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 1-5 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tags1 shared | ValidationExperimentsDemandGrowth | StartupValidationCompetition | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |