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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumMediumLow
Timedifferent
1-5 Tage1-5 Tage45-60 min30-60 min
Participantsdifferent
NutzertrafficNutzertraffic2-81-5
Formatdifferent
AsyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning DecisionAssumption map, Test backlog, Risk rankingCompleted Experiment Canvas, Success Metric
Tags2 shared
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
AssumptionsRiskExperimentsValidation
ExperimentsValidationDiscoveryHypothesis
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