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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
LowMediumHighLow
Timedifferent
1-5 Tage1-4 Wochen1-4 Wochen30-60 min
Participantsdifferent
Nutzertraffic3-10 Kunden1-61-5
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteConcierge Learnings, Service Blueprint, MVP RisksExperiment results, Decision log, Learning summaryCompleted Experiment Canvas, Success Metric
Tags1 shared
ValidationExperimentsDemandGrowth
MVPValidationServiceDiscovery
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryHypothesis
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