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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Change Analysis.
Operations
Change Analysis
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-5 Tage45-120 min1-3 h1-5 Tage
Participantsdifferent
Nutzertraffic2-61-5Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncAsyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteChange Matrix, Cause Hypotheses, Validation Questions, Action ListFunnel report, Drop-off analysis, Optimization hypothesesClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
ChangeRoot causeTroubleshootingComparison
AnalyticsConversionGrowth
ValidationExperimentsDemandDiscovery
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