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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Change Analysis.
Operations
Change Analysis
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For a deviation after a change, the method isolates the influence of the altered condition. It narrows down which differences are relevant and which are just accompanying noise.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
1-5 Tage45-120 min1-3 h45-60 min
Participantsdifferent
Nutzertraffic2-61-52-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteChange Matrix, Cause Hypotheses, Validation Questions, Action ListFunnel report, Drop-off analysis, Optimization hypothesesAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationExperimentsDemandGrowth
ChangeRoot causeTroubleshootingComparison
AnalyticsConversionGrowth
AssumptionsRiskExperimentsValidation
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