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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowHighMediumMedium
Timedifferent
1-5 Tage2-6 h1-5 Tage45-75 min
Participantsdifferent
Nutzertraffic3-10Nutzertraffic2-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
ValidationExperimentsDemandGrowth
CausalityIncidentRoot causeTimeline
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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