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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowHighMediumMedium
Timedifferent
1-5 TageHalf day1-5 Tage45-60 min
Participantsdifferent
Nutzertraffic3-8Nutzertraffic2-8
Formatdifferent
AsyncWorkshopAsyncWorkshop + async
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteStress Test Report, Action Plan per ScenarioClick Data, Interest Signal, Learning DecisionAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationExperimentsDemandGrowth
StrategyBusiness modelRiskDiagnosis
ValidationExperimentsDemandDiscovery
AssumptionsRiskExperimentsValidation
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