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| Criterion |  Product Discovery Smoke Test |  Business Strategy Business Model Canvas |  Business Strategy Three Horizons |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 1-5 Tage | 1-2 h | Halbtags-Workshop, dann iterativ | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 2-8 | 3-12 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Business Model Canvas, Assumption List, Business Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationExperimentsDemandGrowth | Business modelStrategyValueInnovation | StrategyInnovationPortfolioForesight | ExperimentsGrowthAnalyticsValidation |