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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowMediumLowMedium
Timedifferent
1-5 Tage45-60 min30-60 min1-5 Tage
Participantsdifferent
Nutzertraffic2-82-8Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk rankingICE Table, Top Idea ListClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandDiscovery
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