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| Criterion |  Product Discovery Smoke Test |  Growth A/B Testing |  Business Strategy VRIO Framework |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 1-5 Tage | 1-4 Wochen | 90-180 min | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 1-6 | 3-6 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop | Async |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary | VRIO Table, Strategic Actions | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation | StrategyDiagnosisBusiness modelCapability | ValidationExperimentsDemandDiscovery |