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| Criterion |  Product Discovery Smoke Test |  Growth A/B Testing |  Facilitation Expectation Mapping |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 1-5 Tage | 1-4 Wochen | 45-90 min | 1-2 h |
Participantsdifferent | Nutzertraffic | 1-6 | 3-12 | 4-12 |
Formatdifferent | Async | Async | Workshop | Workshop |
Outputdifferent | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary | Expectation Map, Alignment Notes, Agreements | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation | AlignmentStakeholdersTeam | AlignmentStakeholdersStrategyFacilitation |