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Criterion
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowMediumLowHigh
Timedifferent
1-5 Tage45-90 min20-35 min1-4 Wochen
Participantsdifferent
Nutzertraffic2-51-51-6
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Interest Metrics, Conversion Signal, Learning NoteA3 Report, Action Plan, Root Cause AnalysisTest Card with a pre-set thresholdExperiment results, Decision log, Learning summary
Tagsno overlap
ValidationExperimentsDemandGrowth
LeanProblem solvingCoachingOperations
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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