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| Criterion |  Product Strategy SMART Goals |  Product Strategy OKRs |  UX Research HEART Framework |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 15-30 min | 1-2 h Setup | 120 min initial, dann laufend |
Participantsdifferent | 1-8 | 2-20 | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | SMART Goal, Measurement Note, Deadline | OKR set, Measurement plan, Review cadence | HEART-GSM Table, Dashboard |
Tags1 shared | GoalsPlanningMeasurementAlignment | GoalsAlignmentOutcomesMeasurement | MetricsUX researchMeasurementSatisfaction |
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