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| Criterion |  Product Strategy SMART Goals |  Business Strategy Balanced Scorecard |  Business Strategy Strategy Map |
|---|---|---|---|
Purposedifferent | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 15-30 min | Halber Tag bis mehrere Wochen | 2-4 h workshop plus review |
Participantsdifferent | 1-8 | 4-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SMART Goal, Measurement Note, Deadline | Balanced Scorecard, Strategic Measures, Initiative Map | Strategy Map, Objective Set, Cause-Effect Hypotheses |
Tagsno overlap | GoalsPlanningMeasurementAlignment | StrategyMetricsExecution | AlignmentExecutionGoalsCausality |
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