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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
HighHighLowMedium
Timedifferent
0.5-2 TageHalf day60–90 min1-2 h
Participantsdifferent
6-123-82-84-12
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapValue Chain Map, Lever ListStakeholder Map, Engagement Plan, Risk NotesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
Service designOperationsJourneyBlueprint
StrategyBusiness modelDiagnosisAnalysis
StakeholdersAlignmentFacilitationChange
AlignmentStakeholdersStrategyFacilitation
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