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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
HighHighMediumMedium
Timedifferent
0.5-2 TageHalf day2-4 h1-2 h
Participantsdifferent
6-123-84-102-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapValue Chain Map, Lever ListJourney Map, Pain-point List, Opportunity BacklogBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
Service designOperationsJourneyBlueprint
StrategyBusiness modelDiagnosisAnalysis
JourneyServiceService design
Business modelStrategyValueInnovation
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