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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
HighHighMediumMedium
Timedifferent
0.5-2 TageHalf day1-3 h1-2 h
Participantsdifferent
6-123-83-102-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapValue Chain Map, Lever ListCustomer Journey Canvas, Pain Points, Experience OpportunitiesBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
Service designOperationsJourneyBlueprint
StrategyBusiness modelDiagnosisAnalysis
JourneyCustomerService designCanvas
Business modelStrategyValueInnovation
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