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| Criterion |  UX Design Service Blueprinting |  UX Research User Interviews |  UX Research Empathy Mapping |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 0.5-2 Tage | 30–60 min per interview | 30–60 min | 2-4 h |
Participantsdifferent | 6-12 | 1 participant per interview | 4-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Service designOperationsJourneyBlueprint | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop | JourneyServiceService design |