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| Criterion | ![]() UX Design Service Blueprinting | ![]() Facilitation Storytelling | ![]() Architecture Architecture Inception Canvas | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 0.5-2 Tage | 45-120 min | 1-2 h | 1-3 h |
Participantsdifferent | 6-12 | 1-6 | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Narrative Outline, Key Message, Story Arc | Inception Canvas, Risks, Goal List, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Service designOperationsJourneyBlueprint | CommunicationNarrativeStakeholdersFacilitation | AlignmentArchitectureCanvas | JourneyCustomerService designCanvas |



