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| Criterion |  UX Design Service Blueprinting |  Innovation Starbursting |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 0.5-2 Tage | 30-60 min | 1-3 h | 2-4 h |
Participantsdifferent | 6-12 | 3-10 | 3-10 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Star-Shaped Question Map, Question List, Assumption List | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Service designOperationsJourneyBlueprint | BrainstormingIdeationWorkshopDiscovery | JourneyCustomerService designCanvas | JourneyServiceService design |