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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
HighLowMediumMedium
Timedifferent
0.5-2 Tage60–90 min2-4 h1-2 h
Participantsdifferent
6-122-84-104-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapStakeholder Map, Engagement Plan, Risk NotesJourney Map, Pain-point List, Opportunity BacklogAlignment Map, Open Issues, Decision Questions
Tagsno overlap
Service designOperationsJourneyBlueprint
StakeholdersAlignmentFacilitationChange
JourneyServiceService design
AlignmentStakeholdersStrategyFacilitation
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