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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
HighMediumMediumHigh
Timedifferent
0.5-2 Tage1-3 Tage1-4 h2-6 h
Participantsdifferent
6-12Internes Team3-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapPersona Profiles, Needs Summary, Scenario NotesProblem Statement, Cause Hypotheses, Confirmed Causes, Action PlanFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
Service designOperationsJourneyBlueprint
ResearchCustomerSynthesis
Root causeProblem solvingQualityIncident
RiskQualityOperationsRoot cause
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