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| Criterion |  UX Design Service Blueprinting |  UX Research Personas |  Product Discovery Opportunity Solution Tree |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 0.5-2 Tage | 1-3 Tage | 1-2 h Setup, laufend | 30-60 min je Interview |
Participantsdifferent | 6-12 | Internes Team | 2-6 | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Persona Profiles, Needs Summary, Scenario Notes | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | Service designOperationsJourneyBlueprint | ResearchCustomerSynthesis | DiscoveryOutcomesExperimentsOpportunity | DiscoveryInterviewsOpportunityCustomer |