View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Design Service Blueprinting |  UX Research Personas |  Product Discovery Opportunity Interview |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 0.5-2 Tage | 1-3 Tage | 30-60 min je Interview | 30–60 min per interview |
Participantsdifferent | 6-12 | Internes Team | 5-12 Interviews | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | Service designOperationsJourneyBlueprint | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer | QualitativeResearchCustomerDiscovery |