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| Criterion | ![]() UX Design Service Blueprinting | ![]() Product Discovery Opportunity Solution Tree | ![]() Decision Making Assumption Surfacing | ![]() UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | 0.5-2 Tage | 1-2 h Setup, laufend | 45-90 min | 2-4 h |
Participantsdifferent | 6-12 | 2-6 | 2-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Opportunity Solution Tree, Experiment Backlog, Learning Log | Assumption List, Critical Assumptions, Learning Plan | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Service designOperationsJourneyBlueprint | DiscoveryOutcomesExperimentsOpportunity | AssumptionsRiskDecisionDiscovery | JourneyServiceService design |



