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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
0.5-2 Tage30-60 min je Interview60-90 min1-2 h Setup, laufend
Participantsdifferent
6-125-12 Interviews3-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapInterview Notes, Opportunity Themes, Customer QuotesPrioritization Canvas, Hypothesis BacklogOpportunity Solution Tree, Experiment Backlog, Learning Log
Tagsno overlap
Service designOperationsJourneyBlueprint
DiscoveryInterviewsOpportunityCustomer
ExperimentsPrioritizationDiscoveryHypothesis
DiscoveryOutcomesExperimentsOpportunity
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