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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
HighMediumMediumLow
Timedifferent
0.5-2 Tage30-60 min je Interview1-5 Tage25-40 min
Participantsdifferent
6-125-12 InterviewsNutzertraffic1-5
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapInterview Notes, Opportunity Themes, Customer QuotesClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
Service designOperationsJourneyBlueprint
DiscoveryInterviewsOpportunityCustomer
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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