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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
HighMediumHighMedium
Timedifferent
0.5-2 Tage2-4 hHalf day1-2 h
Participantsdifferent
6-123-123-84-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership Map7S Assessment, Alignment Gaps, Change ActionsValue Chain Map, Lever ListAlignment Map, Open Issues, Decision Questions
Tagsno overlap
Service designOperationsJourneyBlueprint
OrganizationStrategyAlignmentChange
StrategyBusiness modelDiagnosisAnalysis
AlignmentStakeholdersStrategyFacilitation
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