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| Criterion | ![]() UX Design Service Blueprinting | ![]() Business Strategy McKinsey 7S | ![]() Business Strategy Value Chain Analysis | ![]() Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | 0.5-2 Tage | 2-4 h | Half day | 1-2 h |
Participantsdifferent | 6-12 | 3-12 | 3-8 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | 7S Assessment, Alignment Gaps, Change Actions | Value Chain Map, Lever List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | Service designOperationsJourneyBlueprint | OrganizationStrategyAlignmentChange | StrategyBusiness modelDiagnosisAnalysis | AlignmentStakeholdersStrategyFacilitation |



