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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a review with planned work, actual event sequence, comparison, and assigned improvement actions.
Operations
After-Action Review
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.After missions or project phases with unclear outcomes, the method makes visible what actually happened and what can be learned from it. It separates course, effect, and causes so experience turns into solid improvement.
Complexitydifferent
HighMediumMediumLow
Timedifferent
0.5-2 Tage1-2 Tage2-4 h20-45 min
Participantsdifferent
6-1210-504-103-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapKano Matrix, Feature Classes, Priority ThemesJourney Map, Pain-point List, Opportunity BacklogLessons learned, Action items, Event summary
Tagsno overlap
Service designOperationsJourneyBlueprint
SatisfactionPrioritizationCustomer
JourneyServiceService design
LearningOperationsImprovement
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