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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
0.5-2 Tage1-3 Wochen60-90 min1-3 h
Participantsdifferent
6-125-12 Interviews3-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapJob Stories, Outcome Statements, Opportunity ListPrioritization Canvas, Hypothesis BacklogCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
Service designOperationsJourneyBlueprint
CustomerOutcomesNeeds
ExperimentsPrioritizationDiscoveryHypothesis
JourneyCustomerService designCanvas
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