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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighMediumMediumLow
Timedifferent
0.5-2 Tage2-4 h1-2 h Setup, laufend30-60 min
Participantsdifferent
6-124-102-61-5
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity BacklogOpportunity Solution Tree, Experiment Backlog, Learning LogCompleted Experiment Canvas, Success Metric
Tagsno overlap
Service designOperationsJourneyBlueprint
JourneyServiceService design
DiscoveryOutcomesExperimentsOpportunity
ExperimentsValidationDiscoveryHypothesis
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