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| Criterion |  UX Design Service Blueprinting |  UX Research Customer Journey Mapping |  Product Discovery MVP Test Matrix |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 0.5-2 Tage | 2-4 h | 45-75 min | 30-60 min |
Participantsdifferent | 6-12 | 4-10 | 2-8 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Journey Map, Pain-point List, Opportunity Backlog | Test Matrix, Test Plan | Completed Experiment Canvas, Success Metric |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyServiceService design | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryHypothesis |