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| Criterion |  UX Design Service Blueprinting |  UX Research Customer Journey Mapping |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy SWOT Analysis |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | 0.5-2 Tage | 2-4 h | 2-4 h | 30-60 min |
Participantsdifferent | 6-12 | 4-10 | 3-10 | 3-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Journey Map, Pain-point List, Opportunity Backlog | Strategy Canvas, Value Curve, ERRC Actions | SWOT matrix, Strategic options, Action list |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyServiceService design | StrategyPositioningInnovationValue | StrategyAnalysisMarketPositioning |