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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
0.5-2 TageMultiple workshops over several weeks60-120 min2-4 h
Participantsdifferent
6-122-83-84-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapHooked loop, Trigger map, Reward design, Ethics checkFlywheel Map, Friction Points, Growth Levers, Experiment BacklogJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Service designOperationsJourneyBlueprint
GrowthBehaviorRetention
GrowthRetentionConversion
JourneyServiceService design
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