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| Criterion | ![]() UX Design Service Blueprinting | ![]() Growth Flywheel | ![]() Growth Hooked Model | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 0.5-2 Tage | 60-120 min | Multiple workshops over several weeks | 1-3 h |
Participantsdifferent | 6-12 | 3-8 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Hooked loop, Trigger map, Reward design, Ethics check | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Service designOperationsJourneyBlueprint | GrowthRetentionConversion | GrowthBehaviorRetention | JourneyCustomerService designCanvas |



