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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
HighLowMediumLow
Timedifferent
0.5-2 Tage45-90 min1-2 h60–90 min
Participantsdifferent
6-123-124-122-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapExpectation Map, Alignment Notes, AgreementsAlignment Map, Open Issues, Decision QuestionsStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
Service designOperationsJourneyBlueprint
AlignmentStakeholdersTeam
AlignmentStakeholdersStrategyFacilitation
StakeholdersAlignmentFacilitationChange
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