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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
HighMediumLowMedium
Timedifferent
0.5-2 Tage2-8 h30–60 min2-4 h
Participantsdifferent
6-125-124-84-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Service Blueprint, Fail Points, Ownership MapEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEmpathy Map, Assumptions List, Research GapsJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
Service designOperationsJourneyBlueprint
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeWorkshop
JourneyServiceService design
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