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| Criterion |  UX Design Service Blueprinting |  UX Research Empathy Mapping |  UX Research User Interviews |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | 0.5-2 Tage | 30–60 min | 30–60 min per interview | 1-3 h |
Participantsdifferent | 6-12 | 4-8 | 1 participant per interview | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Service designOperationsJourneyBlueprint | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery | JourneyCustomerService designCanvas |