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Selected:Service BlueprintingEmpathy MappingArchitecture Communication CanvasCustomer Journey Canvas
| Criterion | ![]() UX Design Service Blueprinting | ![]() UX Research Empathy Mapping | ![]() Architecture Architecture Communication Canvas | ![]() UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | 0.5-2 Tage | 30–60 min | 60-120 min | 1-3 h |
Participantsdifferent | 6-12 | 4-8 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Empathy Map, Assumptions List, Research Gaps | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | Service designOperationsJourneyBlueprint | SynthesisQualitativeWorkshop | ArchitectureCommunicationStakeholdersCanvas | JourneyCustomerService designCanvas |



