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| Criterion | ![]() UX Design Service Blueprinting | ![]() UX Design Customer Journey Canvas | ![]() Business Strategy VRIO Framework | ![]() Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | High | Medium | Medium | High |
Timedifferent | 0.5-2 Tage | 1-3 h | 90-180 min | Half day |
Participantsdifferent | 6-12 | 3-10 | 3-6 | 3-8 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities | VRIO Table, Strategic Actions | Value Chain Map, Lever List |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas | StrategyDiagnosisBusiness modelCapability | StrategyBusiness modelDiagnosisAnalysis |



