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Selected:Service BlueprintingCustomer Journey CanvasOpportunity Solution TreeCustomer Journey Mapping
| Criterion |  UX Design Service Blueprinting |  UX Design Customer Journey Canvas |  Product Discovery Opportunity Solution Tree |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | 0.5-2 Tage | 1-3 h | 1-2 h Setup, laufend | 2-4 h |
Participantsdifferent | 6-12 | 3-10 | 2-6 | 4-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Service Blueprint, Fail Points, Ownership Map | Customer Journey Canvas, Pain Points, Experience Opportunities | Opportunity Solution Tree, Experiment Backlog, Learning Log | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | Service designOperationsJourneyBlueprint | JourneyCustomerService designCanvas | DiscoveryOutcomesExperimentsOpportunity | JourneyServiceService design |