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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.
Complexitydifferent
HighMediumMediumMedium
Timedifferent
0.5-2 Tage1-3 h1-3 Wochen60-120 min
Participantsdifferent
6-123-105-12 Interviews3-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapCustomer Journey Canvas, Pain Points, Experience OpportunitiesJob Stories, Outcome Statements, Opportunity ListOpportunity Score Table, Top Outcomes
Tagsno overlap
Service designOperationsJourneyBlueprint
JourneyCustomerService designCanvas
CustomerOutcomesNeeds
PrioritizationDiscoveryOutcomesNeeds
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