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Criterion
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
HighMediumMediumLow
Timedifferent
0.5-2 Tage1-3 h1-5 Tage25-40 min
Participantsdifferent
6-123-10Nutzertraffic1-5
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
Service Blueprint, Fail Points, Ownership MapCustomer Journey Canvas, Pain Points, Experience OpportunitiesClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
Service designOperationsJourneyBlueprint
JourneyCustomerService designCanvas
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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